Evsion Lab

26th
MAR

Ningin: Asian Digg Impresses

Posted by Eunjin Gregorio under Uncategorized

Ningin, which launched over the weekend, is a media ranking site geared towards Asians. Ningin was created by Mixr Media, based in NYC, which specializes in social sites for targeted audiences. In the words of Ningin’s co-founder Hoc Poeng, it’s “a niche version of Digg for the Asian related news and content.” Ningin has a more social slant than Digg, bringing in more interactive functionality for its users. Ningin has a color-coded, five-star ranking system for each bookmark, but doesn’t show the actual number of votes. The site claims to use a more involved ranking algorithm than Digg, and even gives love to the lowest ranked stories via a “back page” tab. Ningin’s users are promoted as much as the posts, including a level bar, stats and a tag cloud for each user. They have also incorporated a rewards system for frequent users, offering incentives for furthered site activity. Hopefully Ningin will avoid the same fate as Digg’s “Popular User” feature, which was removed, as many of these users were offered money in exchange for getting a submission to the front page. Ningin has a very sleek design, and it will likely appeal to the target audience. [ Link to original post ]