Evsion Lab

I’m getting a few emails per day from people who read the Fortune Small Business article in which I mentioned that one of the initial ways we built Broadwick was through search engine optimization.

I wanted to post the four basic steps for search engine optimization here as well as link to a free copy of my ebook on the topic…

Tim wrote:

Ryan, I was inspired by your story and would like to learn more about how you got to the top of Google for comptetitive search terms. Could you email some advice on how to do this?

Ryan wrote:

Hi Tim. Thanks for writing. You can download a free copy of my whitepaper on how to get to the top of the search engines at http://www.search-engines-guide.com/thankyou.html.

The key advice is:
1. Choose which keyword you want to rank well for.
2. Increase the number of times this keyword shows up on your home page (keyword frequency).
3. Add additional content to your web site about this topic.
4. Build links from related web sites using the keyword as the text that is clickable (the anchor text). The easiest ways to build links from related web sites are by writing good quality articles with a link in the byline and offering them to related sites for publication and asking for links from related web sites in exchange for a link on yours.

Also, my other company Virante provides search engine optimization consulting. You can reach them via www.virante.com. [ Via RyanAllis ]

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