Evsion Lab

Paula’s List of Blogger Salaries…Are you on the list?

Posted by Eunjin Gregorio under Uncategorized

One of my favorite features in Parade magazine is the issue where they grab a random sampling of people and report their incomes — from the millionaires to the working poor.

Since I’m fascinated with how much money bloggers and webmasters are making nowadays, I’ve created a similar list — a random sampling of people making money on the net.

Who’s on Paula’s List of Blogger and Webmaster Salaries?
I spent hours and hours scouring the internet for the last-reported information about bloggers/webmasters and their revenue. Some are hard-core daily bloggers, some run sites with lots of pageviews but not much written content — like dating sites.

Be it listed on their own blogs, in articles about them or in the comments section of posts like Google Whores and other places, I tracked down the dollar signs of bloggers/webmasters around the globe.

I even used the Babel Fish Translator to translate info from other languages into English. (A big ol’ Queen Liz curtsey to Bonnie Calhoun for this tip.)

For the bean counters…How did Paula calculate the list of blogger salaries?
Whether reported daily, weekly or monthly, I took the income number reported and annualized it to create the below list.

I assumed no growth rate for the annualized salaries, even though some dot com moguls like John Chow are reporting huge growth rates in blogging revenue from March to April 2007.

Since others reported a dip from prior months, I figured assuming a growth rate of 0% would even things out overall. (I did take Intermediate Accounting I and II in college…)

I also took the numbers at face value — some webmasters list their gross revenue, some net. Others include swag, pay for services, etc. — all the perks that they wouldn’t have gotten if not for blogging.

Who’s missing from Paula’s List of Blogger and Webmaster Salaries?
You’ll also note that some heavy hitters are missing from the list, like John TP, who isn’t yet comfortable with revealing his blogging salary.

Also missing is Kevin Rose, whose estimated $60 million, 18-month-long salary touted on the cover of Business Week was called irresponsible journalism by some, so I’m staying away from folks whose salaries are too hard to quantify until they tell us themselves.

I left off the porn bloggers’ filthy lucre. I hope.

Lastly, sploggers — or, “internet entrepreneurs,” as he prefers to be called — like Andre, whom author Ted Demopoulous shared beers and vodka with at the Hotel Taroy bar in Khanty-Mansiysk, Central Siberia, when interviewing for his book, What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, are not on the list.

Sploggers or content scrapers akin to Andre that are quietly making a mint on the net don’t go around publishing their income.

Who wants to be a dot com millionaire?
Missing dot com moguls that I’d like to see on future updates of Paula’s List of Blogger and Webmaster Salaries are listed in “My Prayer List” section of this Google spreadsheet with all the dirty details of how I arrived at the annualized income on Paula’s List of Blogger Salaries.

Here’s hoping that the people who don’t yet post their income will be included on forthcoming lists, so they can take their rightful place amongst the top earners… [ Via PaulMooney ] [ See Paula’s List of Blogger and Webmaster Salaries ]

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