Evsion Lab

AOL Gets Its Ad Network, Too

Posted by Michael Arrington under Uncategorized

We hear that AOL will announce the acquisition of New York-based Tacoda this morning, a behavior targeting advertising company that was founded in 2001.

The deal size, which we haven’t had confirmed, is likely far smaller than Microsoft’s $6 billion for aQuantive, Yahoo’s $680 million for RightMedia, or Google’s $3.1 billion for DoubleClick. The price might be low enough that it isn’t being disclosed at all.

AOL acquired AdTech, a big international ad-serving company, earlier this year.

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