Evsion Lab

While we’re guessing you haven’t seen too many of ‘em pop up at your local coffee shop, Amazon’s Jeff Bezos nonetheless seems to be quite please with the performance of the company’s prized Kindle e-book reader, with him recently saying that “the Kindle, in terms of demand, is outpacing our expectations.” That demand has also apparently caused Amazon to “scramble” on the manufacturing side, resulting in a notice on the Kindle order page that the device temporarily sold out due to “heavy customer demand” (again). Of course, expectations and hard sales numbers are entirely different beasts, and you can probably draw your own conclusions given that Amazon is focusing considerably more on the former than the latter.