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Kontera Powers Microsoft Ads on LinkedIn “Answers”

Posted by Kristen Nicole under 1

There’s still the long-standing question of how social media sites plan on monetizing content. We’ve seen a number of advertising implementations to help tackle that question, and the insertion methods for social media advertising is evolving quickly, on a daily basis.

Kontera is a company that offers in-text and side-text marketing opportunities for those brands that are hoping to become a part of the discussions occurring on social media sites, and today the company announces that Microsoft has chosen its service for displaying contextually relevant ads on LinkedIn.

These aren’t just ads, they’re also bits of information that pertains to the current discussion on a given social media page. In the case of LinkedIn, that page is the LinkedIn Answers feature, within the IT segment of the community. This particular deal between Kontera, Microsoft and LinkedIn is taking advantage of Kontera’s recently launched, all-in-one advertising option that combines resourceful information with a brand.

The tactic isn’t new, and is one that’s used by a number of advertising companies, for a slew of marketing purposes. Whether it’s used as alternative to cookies, or in conjunction with them, the method of contextually relevant ads is still being explored, especially as a branding opportunity for companies looking to increase their own SEO, and improve their relationship with existing and potential consumers. Intel partnered with popurls for a somewhat similar initiative, by creating an aggregated feed reader for content related to its brand and expertise.

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