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MyItThings Introduces Fashion Porfolios, Launches Contest

Posted by Paul Glazowski under 1

MyItThings.com, a so-called “leading publisher of user-generated content” with a focus on fashion, has announced the Monday debut of a portfolio feature to offer aspiring designers the option to display their creations in an active, social venue. The site, which our own Kristen Nicole mentioned briefly last autumn, considers itself as playing host to a growing community of trendsetters and tastemakers, all connected via the Web.

The launch of the new feature coincides with the start of a contest, scheduled to conclude in October, that will choose among all participants a trio of finalists who will then be featured on a runway show in NYC. All submissions for the contest will be judged partly by the MyItThings community, and partly by a panel of five critics: Malan Breton of “Project Runway” fame; Sheryl Berk, editor-in-chief of Life & Style Weekly; Nathan Cooper, executive editor of C Magazine; designer Keith Lissner, and Yuli Ziv, editor-in-chief of MyItThings.com. The influence of voters and panelists will purportedly be an equal 50/50.

The rules for anyone interested in the contest, which will be documented to great extent on MyItThings through a mixture of blog posts, videos, and photos for full promotional effect, are quite simple:

Entrants are invited to show off their pieces online for a chance to win the grand prize. Entries can be submitted today through July 15. Each designer is asked to submit five previously created looks. Site users will vote for their top 10 favorite designers. Then, the three finalists will be awarded $1,500 to work on their looks for a Spring 2009 collection.

Given the heightened attention devoted by the public to the fashion industry as a result of the emergence of contest-based television programs like “Project Runway” and “America’s Next Top Model,” it is likely safe to assume that MyItThing’s efforts in establishing a gateway for relatively unknown designers by which to reach a heightened level of fame and recognition will prove somewhat fruitful. All really depends on whether the network can successfully orchestrate the contest to be a legitimate outlet for new faces and undiscovered talent.

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mashable109:http://mashable.com/2008/05/11/myitthings-porfolios-contest/

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© Paul Glazowski for Mashable! - The Social Networking Blog, 2008. |
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