Evsion Lab

About a month ago, Adam Ostrow and SocialTimes’ Nick O’Neill noticed about a month ago what looked to be an advertising platform over at MySpace targeted primarily at musicians looking for “options for targeting users based on a number of demographic and interest-related characteristics.” The self-service system Nick sleuthed into the public eye appears to be the same system that’s being announced today under the name “MyAds.”

What we reported on it originally looks to be largely correct, except that the advertising service is targeted towards not just musicians, but “filmmakers, musicians, politicians, authors, video bloggers, non-profit orgs, realtors, restauranters, comedians, radio stations, and doctors,” according to the press information they sent us this evening.

What we said last month:

As for the fee structure, MySpace explains: “There is no fee for you advertisement to appear on MySpace. You only pay when someone clicks on your ad and visits your profile to learn more about your offer. We will keep showing your ad on MySpace until your campaign has reached its expiration date, or you have reached your spending limit.” There is however a $25 minimum for campaigns.

In terms of new information, the most interesting bit is that the CPC rates start at $0.25 (with minimum campaign budgets of $25), which put it in the range of affordability for most people. As someone who’s run advertising campaigns on MySpace before to promote video blogs, I can say that it’s generally fertile marketing ground for that sort of thing.

This is definitely one of the more interesting ad platform launches I’ve seen in a while, and I am generally looking forward to seeing personally how it stacks up to some of the other major CPC platforms out there.

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